Overview
The all-in-one platform for experience businesses
Easol is the leading all-in-one platform for managing an experience business. In 2022, Easol set out to help its creators grow their events businesses by offering simple, fast and transparent access to funding for short-term cash flow needs.
The Problem
Costs land before the on-sale does
Event creators carry heavy costs long before ticket revenue arrives: booking fees, equipment deposits, marketing, insurance. Creators with strong traction want to grow, but growth demands capital investment ahead of sales.
Traditional finance has boxed out events businesses. Advances from ticketing platforms, while nominally free, lock creators into exclusive contracts with punitive terms, fees of up to 15% of total turnover, and repayment windows of a few weeks that don't match the sales cycle of an event.
The Solution
Easol Capital, powered by Lenkie
Easol partnered with Lenkie to launch Easol Capital: a cash advance based on sales history, repaid as a percentage of future sales. Lenkie leverages the data captured on the Easol platform to make fair, flexible funding offers tailored to each creator.
Creators apply in minutes through their Lenkie dashboard, receive an offer within 24 hours, and have funds in their account the next day. Repayments collect automatically as a fixed percentage of weekly sales, so when sales slow, repayments slow with them. Instead of interest, creators pay a single flat fee agreed upfront, with flexible top-ups once funded.
The journey
01
Apply in minutes: creators request funding directly from the Lenkie dashboard
02
Decision in 24 hours, cash advance in the account the next day
03
Revenue-based repayment: a fixed percentage of weekly sales, adapting automatically as sales rise and fall
"We were looking for a partner that could work in this vertical, to adapt the underwriting to account for future revenue. In Lenkie, we saw a willingness to understand and work with this type of space."
Oliver Schmid
VP Business Ops at Easol
Results
£1 million dispersed, and nine in ten creators come back
Since launching in April 2022, Lenkie has dispersed £1 million to creators through Easol Capital, funding existing events, expanded offerings and cash flow managed in line with platform sales. The programme has driven acquisition and retention of experience businesses onto Easol, and after their first round of funding, 90% of financed creators returned for more.
£1m
dispersed to creators through Easol Capital
90%
of funded creators returned for more funding
24 hrs
from application to decision, funds next day
Takeaway
Easol Capital shows what happens when funding is shaped around an industry instead of forced onto it. Event revenue arrives in waves, so repayments that move with sales fit where fixed schedules fail. A 90% renewal rate is creators voting with their own money.
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