Overview
Two decades of games, built on one enduring hit
For over twenty years, this independent UK gaming software company has been developing games for players of all ages. Its first title, a virtual football betting game launched in 2002, remains its most popular, and one of the most immersive sports betting experiences available to football fans worldwide. Success prompted expansion: a content library now over 200 games strong, from online slot machines to interactive world-building experiences.
The Problem
Costs multiplied sevenfold as new markets opened
Two years of rapid growth took the team from 25 to 75 employees, scaling the games portfolio and geographic reach. But expansion into Malta, Serbia and India pushed legal and payroll expenses sharply upward: monthly expenditure rose from around £60k to approximately £400k, creating a cash flow squeeze.
Before Lenkie, the company leaned on a traditional bank overdraft, a conservative option with slow, lengthy application processes that couldn't scale with the company's needs.
The Solution
A substantial credit line, 24 hours after applying
After a straightforward 2 minute application, the company received a substantial line of credit within 24 hours. The facility let them spread large quarterly bills over manageable monthly payments, easing financial planning and budgeting.
Funds covered expansion costs across market entry, daily operating expenses, licensing and conference participation. As the managing director put it, knowing the cash is there when needed brings more confidence to running the business.
The journey
01
2 minute application through the Lenkie dashboard
02
Substantial credit line approved within 24 hours
03
Quarterly bills spread into monthly payments, smoothing planning across three new markets
Results
Confidence to plan growth aggressively
With ready access to capital, the company could plan and execute growth strategies more aggressively, entering new geographies while managing a sevenfold rise in monthly costs. The team intends to keep using Lenkie for ongoing needs, valuing the speed and flexibility of access. The facility became less a financial aid than a strategic tool for pursuing growth ambitions with greater confidence.
200+
games in the content library
3x
team size in two years
24 hrs
from application to a substantial credit line
Takeaway
This company's problem wasn't demand or talent; it was that international expansion moves costs faster than revenue. When monthly outgoings rise sevenfold, an overdraft designed for smoother times stops fitting. A flexible credit line matched the shape of the growth instead of fighting it.
