Mayday Assistance: Flexible funding to support emergency care

71%
better visibility into payment timing
£1.2m
supplier invoices paid through Lenkie
59%
reduction in manual finance admin
”
We needed a partner who could help us move quickly when supplier costs came due. Lenkie gave us the confidence to keep growing without letting cashflow slow the team down.
Maya El-Sayed
Managing Director, MayDay
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Overview
Who is Roseground?
Roseground is a fast-growing hospitality group that supplies fresh ingredients and ready-made meals to independent cafés, offices, and events teams across London. As demand grew, so did the pressure on working capital: larger orders meant higher supplier costs long before customer payments arrived.
The finance team had strong demand and reliable customers, but traditional funding options were too slow or too rigid for the day-to-day realities of supplier purchasing. They needed a flexible way to pay invoices quickly without interrupting operations or taking focus away from customers.
The Problem
Growth created pressure on supplier payments
Seasonal peaks made purchasing unpredictable. The team often had to commit to larger stock orders before revenue had fully landed, leaving them to choose between delaying growth opportunities or negotiating with suppliers under pressure.
The process also created unnecessary admin: every payment decision needed manual review, cashflow forecasts changed daily, and the team lacked a single clear view of when invoices could be paid.

Keeping stock moving: the team reviews supplier orders on the shop floor.
The Solution
Turning to Lenkie
Lenkie gave Roseground a simple way to pay supplier invoices immediately and spread the cost over time. Instead of waiting for customers to pay, the finance team could keep purchasing moving, maintain supplier trust, and protect cash reserves for daily operations.
The setup was designed around the team’s existing workflow: invoices could be uploaded quickly, reviewed clearly, and paid without adding more complexity to month-end finance routines.
Implementation
01
Needs assessment and invoice workflow review — Lenkie mapped the team’s supplier purchasing cadence and repayment preferences.
02
Supplier payments went live — invoices were uploaded and settled directly, giving the team a clearer payment schedule.
03
Ongoing optimisation — repayment terms and purchasing patterns were reviewed so the facility continued matching business needs.
Results
More confidence, fewer payment bottlenecks
With Lenkie, Roseground could take on larger opportunities without slowing down procurement. The finance team gained clearer visibility over payment schedules, suppliers were paid faster, and operational conversations shifted from “can we afford this order?” to “how quickly can we fulfil it?”
The partnership also helped leadership plan ahead. By smoothing purchasing costs over predictable repayment windows, the team could invest in growth while keeping day-to-day working capital stable.

Planning the next phase of growth with cash flow no longer a blocker.
“It’s inspiring to support a team that knows exactly where growth is coming from. Lenkie simply removed the friction between demand and delivery.”
Sanjeev Jeyakumar
CEO, Lenkie
Takeaway
Roseground’s story shows how flexible supplier finance can unlock growth without forcing small businesses into rigid funding cycles. By pairing fast invoice payments with predictable repayment terms, Lenkie helped the team turn demand into momentum.
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Flexible business credit line for seasonal businesses: A smarter way to manage cash flow
For seasonal businesses, cash flow is rarely steady. One month you’re flooded with orders, the next you’re just covering your overheads. Whether you’re running a garden centre, holiday rental, ecommerce store, or events company, income often comes in peaks and troughs - while expenses rarely slow down.
This is where a flexible business credit line for seasonal businesses can be a game-changer. Unlike traditional loans with rigid structures, a revolving credit line gives you access to funding when you need it - and the freedom to draw and repay on your terms.
In this article, we’ll explore how a flexible business credit line works, the key benefits for seasonal businesses, and how to know if it’s right for you.
What is a flexible business credit line?
A business credit line is a pre-approved amount of funding you can tap into as needed. Think of it like a credit card - but for your business. You only pay interest or fees on what you actually use, and as you repay, those funds become available again.
What makes it flexible is the ability to draw funds multiple times, use them for different business needs, and repay on a schedule that suits your cash flow cycle.
Why seasonal businesses need flexibility
Seasonal businesses often deal with uneven income patterns, driven by consumer behaviour, weather, or industry-specific cycles. Revenue might spike in the summer months or the run-up to Christmas but drop off during quieter months. At the same time, expenses - such as rent, wages, inventory, and marketing - don’t pause.
Even businesses that don’t consider themselves traditionally seasonal will likely experience fluctuations in available cash throughout the year.
Common cash flow challenges for seasonal businesses include:
Stocking up before peak season: Ordering inventory or preparing services in advance often requires significant capital.
Paying staff or contractors: You may need to hire ahead of busy periods or retain staff through quiet ones.
Off-season expenses: Overheads like rent and utilities continue, even when revenue doesn’t.
Late payments: B2B customers may delay payment, adding to the squeeze.
A flexible business credit line helps bridge these gaps - without locking you into long-term debt.
Read more on why a business line of credit is perfect for inventory financing
Key benefits of a flexible business credit line for seasonal businesses
Here’s how a credit line can support and strengthen your seasonal operations:
✅ Use it only when needed
You don’t pay interest or fees until you draw from the credit line. That means you can keep it as a safety net or use it proactively when needed - without ongoing costs.
✅ Tailor repayments to your cycle
When you’re flush with sales, you can repay more. During leaner months, keep repayments manageable. Flexibility like this helps avoid pressure during downturns.
✅ Prepare confidently for peak seasons
Stock up on inventory, secure temporary staff, or launch marketing campaigns - all before revenue flows in. A credit line gives you the breathing room to plan ahead. Not only that, buying in bulk will often unlock the best supplier rates, helping to increase your margin.
✅ Cover off-season costs
From ongoing rent to quiet-period payroll, a credit line can help you maintain stability year-round, not just during sales spikes.
✅ Seize unexpected opportunities
A big bulk-buy deal? A last-minute promotional window? Having credit ready means you can act fast without scrambling for funds. A credit line can be a tool for growth as well as a back up for emergencies, especially if you use it strategically.
Real-world example: How a seasonal business can use credit
Let’s say you run an online garden supplies store. You know spring and summer are your biggest sales periods. But to capitalise, you need to:
Order stock in February
Hire a temporary warehouse assistant in March
Run ads starting early April
Your main revenue won’t come in until May or June, and last year you had to dip into personal savings to get things moving.
With a flexible business credit line, you could:
Draw £30,000 in February to cover stock and wages
Repay £10,000 in June, when your first peak sales arrive
Reuse £10,000 of that credit in August to restock for late summer
Pay off the balance by October, ready to use again next year
It’s a more dynamic, cash flow friendly way to manage the realities of a seasonal business.
How to qualify for a business credit line
Lenders usually look at your:
Revenue history: Even if it’s seasonal, a steady track record helps.
Bank statements and cash flow forecasts
Filed accounts and management reports
Business model and risk profile
At Lenkie, we also have a few additional eligibility requirements. You need to:
Be registered as a limited company
Have been trading at least 18 months
Have £1m+ annual revenue based on your latest filed accounts
However, our product is designed to be flexible, so it’s always worth applying. Just share a few quick details to get an instant pre-qualified offer - and if we’re not the right fit, we’ll do our best to refer you to a lender who is.
Read more on how best to apply for a business line of credit online
Tips for making the most of your credit line |
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Final thoughts
For seasonal businesses, managing cash flow is a balancing act. But with the right tools in place, it doesn’t have to be a stress point. A flexible business credit line for seasonal businesses gives you the agility to invest, grow, and thrive - whatever the season throws your way.
Looking to learn more? We could help you access a revolving facility of up to £1m in just 48 hours to help your business prepare for peak season and stay resilient year-round.
Create a free account to get a pre-qualified limit in just 2 minutes with a few quick details.




