Mayday Assistance: Flexible funding to support emergency care
71%
better visibility into payment timing
£1.2m
supplier invoices paid through Lenkie
59%
reduction in manual finance admin
”
We needed a partner who could help us move quickly when supplier costs came due. Lenkie gave us the confidence to keep growing without letting cashflow slow the team down.
Maya El-Sayed
Managing Director, MayDay
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Overview
Who is Roseground?
Roseground is a fast-growing hospitality group that supplies fresh ingredients and ready-made meals to independent cafés, offices, and events teams across London. As demand grew, so did the pressure on working capital: larger orders meant higher supplier costs long before customer payments arrived.
The finance team had strong demand and reliable customers, but traditional funding options were too slow or too rigid for the day-to-day realities of supplier purchasing. They needed a flexible way to pay invoices quickly without interrupting operations or taking focus away from customers.
The Problem
Growth created pressure on supplier payments
Seasonal peaks made purchasing unpredictable. The team often had to commit to larger stock orders before revenue had fully landed, leaving them to choose between delaying growth opportunities or negotiating with suppliers under pressure.
The process also created unnecessary admin: every payment decision needed manual review, cashflow forecasts changed daily, and the team lacked a single clear view of when invoices could be paid.
Keeping stock moving: the team reviews supplier orders on the shop floor.
The Solution
Turning to Lenkie
Lenkie gave Roseground a simple way to pay supplier invoices immediately and spread the cost over time. Instead of waiting for customers to pay, the finance team could keep purchasing moving, maintain supplier trust, and protect cash reserves for daily operations.
The setup was designed around the team’s existing workflow: invoices could be uploaded quickly, reviewed clearly, and paid without adding more complexity to month-end finance routines.
Implementation
01
Needs assessment and invoice workflow review — Lenkie mapped the team’s supplier purchasing cadence and repayment preferences.
02
Supplier payments went live — invoices were uploaded and settled directly, giving the team a clearer payment schedule.
03
Ongoing optimisation — repayment terms and purchasing patterns were reviewed so the facility continued matching business needs.
Results
More confidence, fewer payment bottlenecks
With Lenkie, Roseground could take on larger opportunities without slowing down procurement. The finance team gained clearer visibility over payment schedules, suppliers were paid faster, and operational conversations shifted from “can we afford this order?” to “how quickly can we fulfil it?”
The partnership also helped leadership plan ahead. By smoothing purchasing costs over predictable repayment windows, the team could invest in growth while keeping day-to-day working capital stable.
Planning the next phase of growth with cash flow no longer a blocker.
“It’s inspiring to support a team that knows exactly where growth is coming from. Lenkie simply removed the friction between demand and delivery.”
Sanjeev Jeyakumar
CEO, Lenkie
Takeaway
Roseground’s story shows how flexible supplier finance can unlock growth without forcing small businesses into rigid funding cycles. By pairing fast invoice payments with predictable repayment terms, Lenkie helped the team turn demand into momentum.
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New Laxmi Ltd: Helping a local jewellers thrive in a record-breaking gold market
New Laxmi Ltd, a family-run jeweller in Aldershot, has spent over a decade crafting exquisite Nepalese and Indian jewellery from pure bullion gold. But with gold prices soaring to new highs, keeping up with demand has been a growing challenge. Read on to discover how a revolving credit facility helped this business navigate a record year in the gold market - whilst setting the stage for greater success.
A heavy price
The years of uncertainty following the global pandemic have seen gold prices surge. Central banks continued massive gold purchases in 2024, exceeding 1,000 tonnes for the third year in a row. Cuts in interest rates fueled even more demand through Q4. The final result was a staggering annual gold value of $382 billion.
For jewellers like New Laxmi, this boom has brought both opportunity and challenge. Shoppers have rushed to buy gold and jewellery, whether as an investment or for wedding and birth celebrations - where gold exchange is particularly important amongst South Asian communities. With stock flying off the shelves faster than it could be replaced, New Laxmi faced a serious hurdle: how to finance the rising cost of gold whilst keeping inventory levels high.
Government-backed recovery loans provided some initial relief but lacked the flexibility to keep up with fluctuating demand. As peak wedding season approached, New Laxmi needed a smarter, more adaptable financing solution - and it found it with Lenkie.
How Lenkie helped boost revenue with a reduced sales cycle
Within just two weeks, Lenkie provided New Laxmi with a flexible credit facility, allowing them to purchase gold instantly while spreading payments over one to six months. This meant they could craft and sell jewellery before repayments were due, cutting their sales cycle in half and boosting revenue. Since onboarding, the business' credit limit has grown consistently based on continued usage and the team's increasing requirement.
Better still, as funds were repaid, they became available again—ensuring New Laxmi could restock effortlessly, even as gold prices continued to climb. With a simple, easy-to-use dashboard, managing cash flow has never been easier for this growing family business.
Looking ahead
With economic indicators pointing to further gold market growth in 2025, jewellers like New Laxmi must stay agile to keep up with demand. Now backed by an expanded credit limit, New Laxmi is well-positioned to remain a leader in the industry—bringing hand-crafted, timeless jewellery to their ever-growing community.
Get flexible funding for your business
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