Mayday Assistance: Flexible funding to support emergency care
71%
better visibility into payment timing
£1.2m
supplier invoices paid through Lenkie
59%
reduction in manual finance admin
”
We needed a partner who could help us move quickly when supplier costs came due. Lenkie gave us the confidence to keep growing without letting cashflow slow the team down.
Maya El-Sayed
Managing Director, MayDay
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Overview
Who is Roseground?
Roseground is a fast-growing hospitality group that supplies fresh ingredients and ready-made meals to independent cafés, offices, and events teams across London. As demand grew, so did the pressure on working capital: larger orders meant higher supplier costs long before customer payments arrived.
The finance team had strong demand and reliable customers, but traditional funding options were too slow or too rigid for the day-to-day realities of supplier purchasing. They needed a flexible way to pay invoices quickly without interrupting operations or taking focus away from customers.
The Problem
Growth created pressure on supplier payments
Seasonal peaks made purchasing unpredictable. The team often had to commit to larger stock orders before revenue had fully landed, leaving them to choose between delaying growth opportunities or negotiating with suppliers under pressure.
The process also created unnecessary admin: every payment decision needed manual review, cashflow forecasts changed daily, and the team lacked a single clear view of when invoices could be paid.
Keeping stock moving: the team reviews supplier orders on the shop floor.
The Solution
Turning to Lenkie
Lenkie gave Roseground a simple way to pay supplier invoices immediately and spread the cost over time. Instead of waiting for customers to pay, the finance team could keep purchasing moving, maintain supplier trust, and protect cash reserves for daily operations.
The setup was designed around the team’s existing workflow: invoices could be uploaded quickly, reviewed clearly, and paid without adding more complexity to month-end finance routines.
Implementation
01
Needs assessment and invoice workflow review — Lenkie mapped the team’s supplier purchasing cadence and repayment preferences.
02
Supplier payments went live — invoices were uploaded and settled directly, giving the team a clearer payment schedule.
03
Ongoing optimisation — repayment terms and purchasing patterns were reviewed so the facility continued matching business needs.
Results
More confidence, fewer payment bottlenecks
With Lenkie, Roseground could take on larger opportunities without slowing down procurement. The finance team gained clearer visibility over payment schedules, suppliers were paid faster, and operational conversations shifted from “can we afford this order?” to “how quickly can we fulfil it?”
The partnership also helped leadership plan ahead. By smoothing purchasing costs over predictable repayment windows, the team could invest in growth while keeping day-to-day working capital stable.
Planning the next phase of growth with cash flow no longer a blocker.
“It’s inspiring to support a team that knows exactly where growth is coming from. Lenkie simply removed the friction between demand and delivery.”
Sanjeev Jeyakumar
CEO, Lenkie
Takeaway
Roseground’s story shows how flexible supplier finance can unlock growth without forcing small businesses into rigid funding cycles. By pairing fast invoice payments with predictable repayment terms, Lenkie helped the team turn demand into momentum.
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Roseground Ltd: Building up Bedfordshire with on-demand finance
Roseground Ltd: Building up Bedfordshire with on-demand finance
Located in the heart of Bedfordshire, Roseground Ltd is a construction firm specialising in a wide spectrum of projects—from developing housing estates to re-locating entire factory complexes. With Lenkie’s financial support they’ve unlocked new opportunities to scale, taking on large apartment projects and expanding their network of joiners, carpenters, and subcontractors. Now equipped with flexible credit, Roseground exemplifies how SMEs in the construction sector can make use of additional funding to thrive in the UK housing and development market.
The cash flow crunch
It’s well-known that taking on work in construction requires capital-intensive investment at the beginning of the project. For Roseground, who take on multiple contractor and designer roles within their projects, the up-front investment is even steeper.
Steel, drylining, and countless other materials need to be purchased. Then machinery hired to transport and work those materials. Finally, there’s the subcontractors and workers who, without weekly payment, would leave work in limbo. As with Roseground’s factory projects, bespoke design teams may even be contracted. Whilst necessary, all of this labour isn’t cheap. A shortfall of 250,000 to 300,000 skilled workers has created huge demand and inflated rates within the sector.
What about cash in the door? Whilst firms like Roseground submit monthly valuations, it can take weeks until the work is approved and funds settled. That’s not least including the extra delays at risk when standards aren’t met. Small and medium sized firms simply don’t have the bandwidth to stagger multiple projects and ensure a constant inflow of revenue. As such, whilst asset finance might be suitable for funding trucks or vans, growing firms still need access to working capital funding so they can keep their subcontractors happy and materials on site.
And yet, it’s no walk-in-the-park for construction firms when it comes to cashflow support. Restrictive underwriting criteria often mean that banks, if able to lend at all, can offer little more than expensive loans, tiny business overdrafts, or client-intensive invoice financing.
How Lenkie helped
Jason, Roseground’s Finance Director, approached Lenkie in September 2024 to discuss funding for their upcoming projects. Lenkie’s credit facility, allowing the business to pay project costs immediately and spread repayment over 1 to 12 months, was a perfect fit. It enables Roseground to fund supplies, equipment, and labour upfront without needing to worry about payment until the work is done.
With hundreds of invoices to pay every week, each one ranging from £100 to £40,000, Lenkie’s Bulk Payments feature has proved essential for allowing Jason to process his weekly payments smoothly. Moreover, thanks to automated checks, the facility makes quick work of approving payments for the dozens of building suppliers, scaffolders, and equipment firms subcontracted by Roseground, too.
Building tomorrow
The UK construction market still rests on the edge of crisis. SMEs make up 86% of the sector, leaving firms like Roseground to fill the gaps. With the Labour government pledging to build 300,000 homes a year and invest £7.3bn in clean infrastructure, Lenkie helps Roseground to drive the initiative in Bedfordshire, delivering turnkey projects that are built to last.
